No matter how little or more you know about luxury watches, one name is universally known: Rolex. Culturally, symbolically, historically, hypothetically and literally – Rolex has always been and will probably always remain The Crown.
Year after year, trends come and go, but our obsession with Rolex is perennial. There are many good reasons why no one is stealing this fame from them.
Over the years, Rolex has released a huge range of watches to fill every niche and taste. Standing in 2025, which do you think are the most popular Rolex watches of all? The Luxury Hut surveyed to determine the 5 most popular Rolex models in the UK at the moment, and here’s what was uncovered.
Top 5 Trending Rolex Models In The UK Today
1. Rolex Datejust
You’re most likely to see the Datejust on people’s wrists. Its sheer longevity and iconic status make it wildly popular in the market. Upon its release in 1945, the Rolex Datejust took the world by storm with its unique date function. Since then, it has stubbornly held on to its place in the popularity rankings.
Over the years, Rolex has expanded the Datejust catalogue with multiple precious metals, dial colours, and sizes, as well as with or without diamonds, ensuring there’s a Datejust for every occasion.
The Rolex Datejust has been the benchmark for many timepieces in style, mechanics and function. Additionally, it is a watch that retains or even increases in value over time, adding to its desirability.
Best-Selling Rolex Datejust model: Rolex Datejust 41 reference 126334. (Stainless steel, white gold fluted bezel, blue dial, steel Jubilee bracelet)
2. Rolex Submariner
The Rolex Submariner in stainless steel with a black dial has to be one of the most popular Rolex models of all time. Since its inception in 1953, this diver’s watch has proved to be a hit among watch connoisseurs around the world and will remain so in the years to come for its unmistakable design, qualities and function. It’s the first wristwatch with waterproof abilities down to 100 metres.
While Rolex produces the Submariner in various colours and precious metals, the steel version is the most coveted and remains a classic, even in 2025.
The Submariner will complement your sharp style anywhere and everywhere, whether you wear it to the office or spend a relaxing day by the pool.
Best-selling Rolex Submariner model: Rolex Submariner reference 126610LN (Stainless steel, black ceramic bezel, black dial with date, steel Oyster bracelet).
3. Rolex Daytona
Launched in 1963, the Rolex Cosmograph Daytona was designed to meet the needs of racing drivers, who needed to calculate the average racing speed and measure elapsed time. Although the Daytona received a warm welcome, it was only when famed actor and racing enthusiast Paul Newman strapped it onto his wrist that the watch received a massive outbreak in the horology industry.
Without the slightest hint of doubt, the Rolex Daytona is the best Rolex watch to buy, and it’s certainly the most desirable with an instantly recognisable design. I’ve always loved the Rolex Oyster Perpetual Daytona Cosmograph, with the rainbow gemstones and diamonds on it. That watch has always captivated me, but I’m yet to own it.
The Daytona is the ultimate cool watch for any serious watch collector. It is also the best Rolex watch to invest in, provided you manage to snag one at the retail price.
Best-selling Rolex Daytona model: Rolex Daytona reference 126500LN (Stainless steel, black ceramic bezel with tachymetric scale, white ‘Panda’ dial, steel Oyster bracelet).
4. Rolex Oyster Perpetual
The Rolex Oyster Perpetual, based on the 1926 Rolex Oyster, was released in 1945. It is the world’s first waterproof wristwatch. The Oyster Perpetual is wildly popular among men for its simple, elegant designs, featuring a neat and accurate display of the time. The two most defining traits of the OP watches are their clean aesthetics and self-winding perpetual movement.
It is often regarded as the ‘entry-level’ Rolex because it simply does what Rolex watches do best—accurately keeping time. While the Oyster Perpetual may lack the more advanced features of other models, its simplicity and practicality make it ideal for daily use.
The watch is available in a wide range of colours and complements whatever outfit you choose. In short, the Rolex Oyster Perpetual is a very nice all-rounder that will last forever.
Best-selling Rolex Oyster Perpetual model: Rolex Oyster Perpetual reference 126000 (Stainless steel, stainless steel domed bezel, silver baton dial, steel Oyster bracelet).
5. Rolex Day-Date
The Day-Date is a Rolex model that has gained hype and reputation from its associations with the rich and famous. The Rolex Day-Date is the first luxury watch to tell the date of the month as well as the day of the week and is only available in precious metals like gold and platinum. Another immediately recognisable feature of this model is the semi-circular three-piece link ‘President’ bracelet.
The Day-Date’s association with US Presidents, world leaders, and many other influential personalities has earned it the nickname ‘The President’.
The reason enthusiasts and collectors love the Rolex Day-Date is because it is a clear way to signal personal success, wealth and prestige. Currently, the 40mm version of this dressy timepiece is hogging the limelight.
Best-selling Rolex Day-Date model: Rolex Day-Date reference 228235 (18ct Everose gold, gold fluted bezel, olive green dial, gold President bracelet).
Which Rolex to buy?
The best thing about Rolex watches is that no matter which model you go for, the watches will always remain famous. The brand has firmly held on to its position as the most iconic watchmaker of the last 100 years and looks like it’s all set to do so for the next 100 and beyond.
If you’re looking to buy a Rolex, check out The Luxury Hut’s carefully sourced pre-owned Rolex watches, available for immediate purchase both online or by appointment in-store. Rest assured, you get the best secondhand Rolex in the UK in terms of quality, provenance and value for money. Pre-owned is always a good idea as Rolex watches hold very good value. Which are your favourite’s?
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