Luxury • Feminine • Fashion
As you know, I originally started Raindrops of Sapphire in 2010, and it’s just hit its 13th birthday on March 10th. I couldn’t have imagined in the beginning that my little personal style blog would turn into the successful blog that it is today, allowing me to have a career out of professional blogging, and I’m truly grateful for all of you who have made that possible and have been on this journey with me since the beginning.
I was just 21 years old when I founded Raindrops of Sapphire, going from this young bright eyed girl in my bedroom, writing articles at all hours of the night, doing absolutely everything I could (by myself, because I had no budget), with nothing but love, determination and passion, to an award winning 34 year old woman, with extensive knowledge of the industry, clothing collaborations, brand modelling, red carpet events, and more under her belt.
With the evolution of my fashion blog and the 12 years it’s been active, blossoming more with my own personal growth, it’s time for a change. Raindrops of Sapphire no longer serves me as a name that depicts everything that my website and brand truly emotes, which is why I want to opt for something more mature and fashion focused.
Raindrops of Sapphire is now called… Ford la Femme!
I’ve spent months deciding on what I think represents me and ‘Ford la Femme’ is it. Ford comes from my last name ‘Burford’ and la femme means ‘the woman’ in French, then placed together, I find it represents everything that I want it to; Ford la Femme sounds like luxury feminine fashion.
Re-branding has been something I have thought long and hard about, and I couldn’t be happier to share this new chapter of my life with all of you. Of course my main focus will still be personal style, just a little more elevated. I will also be concentrating on reviews of luxury items, make-up and beauty content, trend spotlights, and buying guides, along with the occasional personal post and a brand new shop at the top right of the menu bar, where you can buy all the latest things I love, updated weekly.
I really hope you like the new name ‘Ford la Femme’ as much as I do.