Luxury • Feminine • Fashion
As you know, I originally started Raindrops of Sapphire in 2010, and it’s just hit its 13th birthday on March 10th. I couldn’t have imagined in the beginning that my little personal style blog would turn into the successful blog that it is today, allowing me to have a career out of professional blogging, and I’m truly grateful for all of you who have made that possible and have been on this journey with me since the beginning.
I was just 21 years old when I founded Raindrops of Sapphire, going from this young bright eyed girl in my bedroom, writing articles at all hours of the night, doing absolutely everything I could (by myself, because I had no budget), with nothing but love, determination and passion, to an award winning 34 year old woman, with extensive knowledge of the industry, clothing collaborations, brand modelling, red carpet events, and more under her belt.
With the evolution of my fashion blog and the 12 years it’s been active, blossoming more with my own personal growth, it’s time for a change. Raindrops of Sapphire no longer serves me as a name that depicts everything that my website and brand truly emotes, which is why I want to opt for something more mature and fashion focused.
Raindrops of Sapphire is now called… Ford la Femme!
I’ve spent months deciding on what I think represents me and ‘Ford la Femme’ is it. Ford comes from my last name ‘Burford’ and la femme means ‘the woman’ in French, then placed together, I find it represents everything that I want it to; Ford la Femme sounds like luxury feminine fashion.
Re-branding has been something I have thought long and hard about, and I couldn’t be happier to share this new chapter of my life with all of you. Of course my main focus will still be personal style, just a little more elevated. I will also be concentrating on reviews of luxury items, make-up and beauty content, trend spotlights, and buying guides, along with the occasional personal post and a brand new shop at the top right of the menu bar, where you can buy all the latest things I love, updated weekly.
I really hope you like the new name ‘Ford la Femme’ as much as I do.
Congratulations, Lorna, great job. ❤️☺️🇬🇧
Thank you so much!
Wow Lorna this is amazing. I love the name it’s very you, I am sure you will go from strength to strength! Congratulations xxx
Thank you very much! I really appreciate that!
Hi Lorna, Having followed you on Instagram and of course Raindrops of Sapphire for a number of years now it has been a great pleasure to get to know you.
From long conversations about health issues to what I should buy for the lady I was dating, your blog and your personal advice has been an enormous help.
Also I want to thank you for allowing me to use your beautiful face to make digital pictures for my own page, which was an absolute pleasure.
I am certain that the next 13 years of now being relaunched as Ford La Femme will be another great sensation. Your taste in fashion covers all ages and your advice on buying is already widely recognised and respected, so I just wish you a continued and growing success in all of your ventures.
Thank you so much! This is truly a wonderful comment and it’s very much appreciated. I’m glad that as a women’s fashion blogger, you can find what I share useful. Your support has been wonderful all these years.
Lorna this is soooo coooool!! I love your layout and the name is really fancy!! Love love love it! Well done! 😀 😀
Yay! Thank you so much, Jennifer 🙂 I’m really happy to hear that 🙂
Congrats on the new name, it sounds cool! x
Thank you so much!
Congrats on the rebanding.
Thank you, Amy!
Big fan of the new website design and I’m sure it will lead to even greater things. Bravo!
Thank you so much, Jordan!
I absolutely love the rebranding! It’s a perfect name for the website, not to mention the perfect font 😉 I look forward to seeing your continued growth, and gaining more inspiration from you. Well done!
Thank you so much, Christen! It is a rather beautiful font, isn’t it? 😉 I’m happy to have your support with everything!
Love the rebrand name and your new website is so sleek!
I’m excited to see what you’ve got planned for Ford La Femme. 🥰
Thank you so much, Amie! I really appreciate it 🙂
Hooray! Love the rebranding and the update. Shows the growth you’ve made!
Thank you so much, Sarah!
Very cool Lorna! Of all the style bloggers that originally inspired me to start, you’re the only one I still follow that is still going so strong. Congrats on the evolution and I look forward to seeing where this takes you next!
(even though I haven’t been as active with my blog, I’ll link it here anyway haha)
Oh! Thank you so much, Lana! It’s so nice to hear from you and this means a lot to me! I’m still really passionate about it, so hopefully I will continue for many years to come!
The new name and focus truly reflects you and your style so well, it’s fresh and elegant. I really like the way it turned out!
Congratulations on starting this new chapter! 🥂
Thank you so much, Petra! That makes me really happy to hear 🙂
I feel so dumb. I noticed the new name, but I never made the Ford/Burford connection until reading this post. ^_^ When I saw the name “Ford,” my first instinct was to think of the American car company (and namesake of Ford Prefect) and was wondering if they had come out with a new car and I had mistakenly gone to their website. Coincidentally, there actually was a car named La Femme, but it was made by Dodge instead of Ford. I bet “Dodge La Femme” would make a great name for an action film starring a female protagonist, but I digress… congratulations on your successes as Raindrops of Sapphire, and good luck on your new venture as Ford la Femme.
Ha ha! No, you’re not dumb! A few people didn’t make the connection actually, because I shortened it. Maybe Ford la Femme wasn’t a good idea if La Femme exists for a Dodge car, ha ha! Thank you so much for the support, Charles!
Nah, Ford la Femme is great, especially if you’re a fan of alliteration & consider the ‘f’ in fashion. Enjoy a ride through the world of fashion with Ford la Femme! ^_^
I do! I love alliteration! Ha ha!
Proud of you! Everything looks great!
Thank you so much!